How Facebook Target a Niche Audience with Facebook Advertising

Facebook is an online social networking service. It is the most famous social media network in the world. Basically it started as a social network where people can connect and share ideas online. But with the growth of facebook usage this has become an attractive platform for advertising. Most of the companies are doing advertising on Facebook. Facebook is not only for the advertising. Through facebook we can have more publicity on any subject. But now a days facebook advertising has become the most benefited advertising tool for business+Brands.  

Before doing a promotion campaign business consider, whether the promo campaign reach the target customers and its cost. When considering these two factors facebook perform well. In our topic we consider about niche market. Those who satisfy special needs of people, they are not going to engage with mass media to carry out their promotions. Therefore this is a better way to promote niche businesses. They don’t need to consider all facebook users. They can target people who are interested on their subject very easily via facebook.

Let’s see what we can do on facebook,

We can create a facebook page for a selected brand or company. Creating facebook page is a very simple task. We have to follow a few steps to create a page. We don’t need to pay to create a page, It is totally free, we can add information and photos of the selected brand or company.

Then we can invite our selected audience to engage with our page, they can like on our page and get updates of the page everyday. We can use facebook advertising option to grab the correct people to our selected brand or company. We have to pay for it but it’s not a higher margin. We can use Targeting option to filter our target audience. In targeting option we can see few bases such as,

·         Location

·         Age and Birthday

·         Interest

·         Education

·         Connection

Using above techniques we can reach our target audience, but it’s not enough, therefore we need to make daily updates to keep in touch with people who are interested about your page. It will gain additional benefit when people like the post, it will get published on their wall. Then there is a possibility to reach his\her friends also.

Having a facebook page is not enough to create sales or inquiries about the selected brand or company. We have to maintain and update it to get maximum benefit from it.

With the development of social media, facebook is not the only media to target niche audience. Now even other social media becoming popular, but in Sri Lankan context facebook plays a huge role up to now. Anyway there is possibility to change it, therefore we as Sri Lankans should get updated with new things!!!